Challenge

It is not uncommon for women to doubt that bargains can be found on amazon, assuming that prices will be higher than in traditional brick-and-mortar stores. The challenge here is to curate a campaign highlighting the unique benefits of shopping on amazon.

 

Insight

Some women may initially believe that they cannot find good bargains on amazon.com, assuming that they will have to pay more for convenience. However, they may be surprised to find that they can actually save more money by shopping on amazon due to its competitive pricing, frequent deals, and a broad selection of products.

 

Big idea
Show them that It's the smartest way to shop.