Our financial client, HarborOne Bank wanted to launch a client-focused brand campaign, to ultimately spread general cheer.  We developed an integrated campaign across the web and print in both print and outdoor spaces. As our client is community-focused, we developed a campaign that highlighted cheerful things to do within the local community, benefiting both local businesses and the general public. The click-through rate on this campaign was  39%, 6.5 times better than the national average.

 

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